By Chris Gill
Get ready to show your softer side with Boody Lounge. Our exciting new women’s loungewear and sleepwear ranges are brimming with soft, simple and sustainable pieces that are a dream to wear.
When delving through the range, you’ll discover a gorgeous range of downtime staples made from our signature viscose derived from fabric. From daywear perfect to relax in, to nightwear that slips on like a dream, this is a capsule collection of downtime wear that you won’t ever want to take off.
But how did Boody Lounge come to be in the first place? To give you some extra insight into the range, we caught up with our Lead Product Designer, Karen Azizi, who was keen to share the inspiration behind Boody Lounge.
Hey Karen. What was the original thought process behind designing a lounge and sleepwear range for Boody?
The Boody Lounge range came about after so many customers fell in love with the soft hand-feel of our fabric and we had an overwhelming request for bamboo pajamas and casual outerwear. It was a natural evolution for Boody to create this range.
Where did you start in terms of sourcing inspiration?
It was important for us to stay true to what makes Boody an everyday lifestyle brand loved by many. Inspiration is all around us but I really wanted to stick to the fundamentals our customers loved: a timeless, universal design, a classic color palette you won’t get tired of and flattering, original shapes.
The design was largely influenced by our customers’ feedback. Our community of conscious comfort-lovers are extremely engaged and always love to contribute ideas! The range fills a gap in the market: it’s soft, simple and sustainable – defying age and trends while remaining accessible.
What inspired the color palette for the range?
Spring flowers and those soft, early morning sky colors. Boody traditionally uses basic essential colors so the challenge was to create colors that were timeless yet fashionable.
What inspired the cuts and shapes of the collection?
When creating products for Boody I always try and use elements of simplicity and timelessness. Here at Boody, we want our customers to buy pieces they will hold onto forever as they never go out of fashion. This is not only much better for the environment, but it takes the stress out of deciding what to wear in the morning, too!
Tell us a bit about the range itself. What are the hero items?
The range consists of a curated selection of essentials in tops and bottoms that can be mixed and matched. They can be worn to bed or just lounging around at home. Or, if you need to pop down the road for a coffee or to the supermarket, you can!
Any personal favorites?
I do love the Downtime Pants and Lounge Tee. I can see myself living in these pieces on the weekend! They’re just so soft and comfortable.
What are the advantages of using bamboo viscose fabric in loungewear?
Bamboo viscose fabric has so many positive attributes. It is so soft and breathable, you will really never want to wear anything else! It also has thermo-regulating properties and is moisture-wicking which is perfect for any night. The jersey fabric makes it the perfect fabric for sleeping and relaxing in.
Could you tell us which pieces these are and what else they could be styled with from our Boody Basic range?
For relaxing at nighttime I would recommend the Goodnight Nightdress and if you are feeling the chill you can throw on our cosy knit wrap which is our first true knit bamboo viscose item. Also, the Goodnight Sleep Pants and any of our tops are perfect for relaxing in the evening. On a warm summer evening, our Goodnight Sleep Shorts and Goodnight Sleep Cami will be so comfy and cool to wear.
If you want to mix and match from our basic range, the basic t-shirt and tank with the Downtime Lounge Pants would be a perfect match. To complete the Boody look I would recommend our Classic Bikini and Shaper Crop Bra so you can feel the Boody comfort in every layer of your outfit!
Is there anything else exciting in the pipeline our readers should know about? Some new product launches or future ranges?
Our philosophy here at Boody is to create essentials that can stay in your wardrobe for years to come! Stay tuned though as our active range will be expanding its playground in the near future...
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What is Organic Cotton?
By: Heather Bien We’re all trying to be better stewards of Mother Earth. From recycling to upcycling and eating conscientiously to dressing mindfully, our choices affect the planet. So choosing organic cotton clothing seems like an easy decision, right? Not so fast! As with all sustainable choices, it’s important to take a moment to learn a bit more about why organic cotton might win over conventional cotton—and what makes these two materials different in the first place. Read on if you’re interested in learning about organic cotton and whether it’s the best choice for you and the environment. Conventional cotton Before we get into debating modern cotton farming techniques, let’s get familiar with the plant we’re talking about: cotton. It’s soft, durable, and probably on your body right now. But what else do you really know about cotton? Here are the basics: Cotton comes from the cotton plant – The cotton plant is a warm-season woody perennial shrub from the genus Gossypium and the family Malvaceae. Cotton fabric is made from the plant’s fibrous seed-hair (which is also called a cotton boll). Cotton is one of the top agricultural crops – Traditional cotton is the most widespread and profitable non-food crop in the world. Although the plant is capable of growing in any warm-weather climate, India and China are now the top producers of cotton globally. Cotton is thirsty – A normal cotton plant requires 10 gallons of water to reach peak potential. That doesn’t sound so bad, but multiplying it outward, that means it takes about 5,000 gallons of water to produce just 2.2 pounds of cotton fabric. Pests think it’s delicious – Not only is cotton thirsty, but it’s prone to pest infestations from bollworms, weevils, aphids, stink bugs, thrips, and spider mites. In order to combat these common pests, conventional cotton is routinely sprayed with a veritable salad-dressing of pesticides, many of which can remain in the soil and water supply for years afterward. Cotton harvesting requires defoliation – In order to quickly and efficiently harvest cotton, many commercial growers use chemical defoliants to strip the leaves from the cotton plant prior to harvesting the bolls. Like pesticides, these chemicals remain in the environment and on the cotton itself. Is organic cotton better? All of those cotton factoids point pretty compellingly to buying and wearing organic cotton fabric. But first, it’s important to understand what sets this organic alternative apart. Why exactly is “organic” cotton anyway? You might associate the word organic with your healthy fruits and veggies, but it’s not always clear what this term means when it comes to cotton. For many years, there was not a standard definition, but today, the United States Department of Agriculture (USDA) and Federal Trade Commission (FTC) require that any cotton product labeled “organic” meet the following criteria: Made with fibers from USDA-certified organic crops Third-party certified (ie., through the Global Organic Textile Standard) under the National Organic Program standards Has a specific percentage of organic material (depending on the crop) But this definition is a little circular, so we need also to define USDA-certified organic crops. According to the USDA, organic crop standards are defined as follows: Land must have had no prohibited substances applied to it for at least three years before the harvest of an organic crop. Soil fertility and crop nutrients will be managed through tillage and cultivation practices, crop rotations, and cover crops. These can be supplemented with animal and crop waste materials and allowed synthetic materials. Crop pests, weeds, and diseases will be controlled primarily through management practices, including physical, mechanical, and biological controls. When these practices are not sufficient, a biological, botanical, or synthetic substance approved for use on the National List may be used. Operations must use organic seeds and other planting stock when available. The use of genetic engineering, ionizing radiation, and sewage sludge is prohibited. What is organic cotton? In short, it’s cotton that is farmed according to these practices and certified organic by the USDA. Why should you choose organic cotton? With fewer pesticides, fewer synthetic chemicals, and more thoughtful cultivation practices, organic cotton can certainly offer a more environmentally friendly choice when compared to regular cotton. Is organic cotton sustainable? Here are a few other reasons why organic cotton can be a better alternative for you and the earth: It’s better for our water resources – According to an analysis by the Textile Exchange, producing an organic cotton T-shirt requires 1,982 fewer gallons of water compared to a regular cotton T-shirt. Because organic cotton uses less chemicals, its production also releases fewer toxins into our aquatic ecosystems. It’s good for the soil (and our carbon footprint) – According to the Soil Association, the more natural cultivation practices and fewer pesticides used by organic cotton farmers can support healthier soil. That soil, in turn, can absorb more carbon from our atmosphere and help keep the planet healthy. It encourages biodiversity – Multiple studies have shown that organic farming practices can encourage more diversity among the animal species of our planet. Sustainability is sometimes in the eye of the beholder. But when it comes to plant-derived textiles, the ones which help us create a healthier world are always a better alternative. Explore the benefits of bamboo with Boody Whether you choose to purchase conventional or organic cotton clothing, the fact that you are shopping mindfully for yourself is a win for the environment. At Boody, we believe in bringing you quality, comfy, sustainable clothing basics that keep you feeling good about yourself and your personal impact on Mother Earth. From our sleepwear to our loungewear, women’s bamboo shirts to our underwear, sustainable and ethical are our touchstones. Our clothing is made of bamboo viscose, requiring less water than cotton while putting precious oxygen back into the environment. That just feels good, doesn’t it? Explore the bamboo benefits today, with Boody. Sources: Britannica. Cotton. https://www.britannica.com/topic/cotton-fibre-and-plant Cotton. The Story of Cotton - Where Cotton Grows. https://www.cotton.org/pubs/cottoncounts/story/where.cfm World Wildlife Federation. Cotton. https://www.worldwildlife.org/industries/cotton Textile Exchange. Quick Guide to Organic Cotton. https://textileexchange.org/quick-guide-to-organic-cotton Soil Association. What is organic cotton? https://www.soilassociation.org/take-action/organic-living/fashion-textiles/organic-cotton/ USDA. Conservation and Biological Diversity in Organic Production. https://www.usda.gov/media/blog/2016/02/29/conservation-and-biological-diversity-organic-production About the Author: Heather Bien is a copywriter and writer based in Washington, DC. She works with retail, ecommerce, and creative brands on their website copy and digital presence, and her freelance writing has appeared on MyDomaine, Apartment Therapy, The Everygirl, and more. When she's not with laptop and coffee in hand, you'll find her planning her next weekend getaway, working on her budding green thumb, or scouting for her next great vintage find.
