However you “Mum” - biological, chosen, furry, expecting, or aspiring - this one’s for you.
This Mother’s Day, we’re celebrating every kind of Mum with the comfort they deserve (because if anyone’s earned it… it’s them).
Our Mother’s Day campaign brings together multigenerational families from the Boody community, sharing the real shape of motherhood - the lessons we learn, the ones we pass on, and the quiet moments in between.
From forever rituals to advice that lingers, it’s all part of their story.
3 GENERATIONS
GRANDMOTHER, MOTHER & GRANDCHILDREN
“My mum has taught me to travel, experience everything you can, and hold close the people who feel like home. And above all, remember - you are enough, exactly as you are.”
3 GENERATIONS
GRANDMOTHER, MOTHER & GRANDDAUGHTER
“My mum has always been steps ahead - prepared, aware, and endlessly generous. That quiet selflessness is the most beautiful thing she’s passed on to me.”
3 GENERATIONS
GRANDMOTHER, MOTHER & GRANDSON
“One thing I hope to pass on to younger generation is trust yourself, set boundaries when you need to, and live life in a way that feels true to you.”
MOTHER & DAUGHTER
“My mum filled our childhood with magic - every detail, every moment. That sense of creativity and care is something I’ll carry with me, always, and hope to pass down to my future generations”
NEW FAMILY
MOTHER, 1ST SON & UNBORN SON
“My godmother once told me life isn’t just one lifetime, but many. You always feel when one ends and another begins - and right now, I’m stepping into motherhood.”
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
Sold out
However you “Mum” - biological, chosen, furry, expecting, or aspiring - this one’s for you.
This Mother’s Day, we’re celebrating every kind of Mum with the comfort they deserve (because if anyone’s earned it… it’s them).
Our Mother’s Day campaign brings together multigenerational families from the Boody community, sharing the real shape of motherhood - the lessons we learn, the ones we pass on, and the quiet moments in between.
From forever rituals to advice that lingers, it’s all part of their story.
3 GENERATIONS
GRANDMOTHER, MOTHER & GRANDCHILDREN
“My mum has taught me to travel, experience everything you can, and hold close the people who feel like home. And above all, remember - you are enough, exactly as you are.”
3 GENERATIONS
GRANDMOTHER, MOTHER & GRANDDAUGHTER
“My mum has always been steps ahead - prepared, aware, and endlessly generous. That quiet selflessness is the most beautiful thing she’s passed on to me.”
3 GENERATIONS
GRANDMOTHER, MOTHER & GRANDSON
“One thing I hope to pass on to younger generation is trust yourself, set boundaries when you need to, and live life in a way that feels true to you.”
MOTHER & DAUGHTER
“My mum filled our childhood with magic - every detail, every moment. That sense of creativity and care is something I’ll carry with me, always, and hope to pass down to my future generations”
NEW FAMILY
MOTHER, 1ST SON & UNBORN SON
“My godmother once told me life isn’t just one lifetime, but many. You always feel when one ends and another begins - and right now, I’m stepping into motherhood.”
Sold out
Sold out
Sold out
